OOH

This OOH executions place Lancôme in everyday environments spotlighting professional women in their fields. Instead of traditional beauty models, this campaign highlight’s corporate professionals, and other working women, reinforcing the idea that confidence and beauty support women wherever their careers take them.

TV COMMERCIAL

Whether it’s bold red lips, defined brows, or glowing skin, beauty can be a moment of self-care before the day begins. This commercial highlights women from different professions as they prepare for their day, using Lancôme as part of their routine.

From classrooms to kitchens to city streets, the film shows how confidence begins in the small moments of preparation. With Lancôme, women are ready to take on the day — anywhere.

SOCIAL MEDIA

This campaign extends into social media by highlighting the modern woman in motion—where beauty and ambition intersect in everyday life. Through Instagram Stories and short-form content, Lancôme becomes part of her daily routine, reinforcing confidence that lasts beyond the moment.

Teint Idole Ultra Wear is positioned as a foundation that moves with her—delivering lasting luminosity, wherever the day takes her.

PRINT

Have you ever imagined seeing your school principal featured in a beauty magazine? Well

“Take On The Day, Anywhere" campaign makes it possible by sharing inspiring stories of women we look up to and highlighting how beauty products are a part of their personal style.