Lancôme
Take on The Day,
Anywhere
Let’s face it—when your face feels right, so does your day!
My Lancôme campaign highlights how the right beauty products enhance our physical appearance and boost our confidence, no matter what the field is.
Solo class project: Lancôme International Women’s Day Beauty campaign featuring women in the workplace.
Strategy, Art Direction, Copywriting: Melissa Maciel.
OOH
My advertising strategy is for women to see a representation of everyday working women. Often, you see beautiful models, but nurses, teachers, corporate women, etc., are beautiful too and a major part of the beauty industry.
TV COMMERICAL
Whether it’s bold red lips, fluffy brows or glowy skin, makeup is a form of self-care giving women a moment of solitude to prepare for the day ahead.
SOCIAL MEDIA
My concept for social media is to share Lancôme's beauty products that are easy for women on the go, while also sharing relatable stories for inspiration.
Have you ever imagined seeing your school principal featured in a beauty magazine? The “Take on The Day, Anywhere" campaign makes it possible by sharing inspiring stories of women we look up to and highlighting how beauty products are a part of their personal style.
Art Direction & Copywriting: Melissa Maciel
Art Direction & Copywriting: Melissa Maciel
