Meta Quest 2
STEP IN
Step In Campaign — American Advertising Federation Regional Silver, 2022
Meta Quest 2 invites users to step beyond the physical world and into immersive virtual experiences. The Step In campaign positions VR as a gateway to new possibilities for college students — from gaming and social connection to exploration and creativity.
By showing moments where students “step into” new realities, the campaign highlights how Meta Quest 2 transforms everyday spaces into extraordinary experiences.
The Ask:
Make Meta Quest 2 essential for college students.
*Me*
CAMPUS MANIFESTO
Here's the scoop: We've taken our research and student feedback to heart. They told us "try before you buy" is a must-have. So, we're bringing VR to you, literally! Step In to specially designed elevators and stairways experiences featured in colleges showcasing the incredible possibilities of Meta Quest 2.
Students have the opportunity to experience Quest 2, make new friends, compete with other colleges while exploring the metaverse during the Quest 2 Fun pop up experience.
QUEST 2 FUN EXPERIENCE
Quest 2 Games is a weekly college competition where different types of college student groups get together and compete with each other.
QUEST 2 GAMES PROMO
SOCIAL MEDIA
We made shareable online videos called “Send This” to motivate Gen Z students to learn something new.
CAMPUS BUS WRAPS
Pitch Deck
