Oura
Expand Your Oura
Expand Your OURA explores new ways the Oura Ring can integrate into everyday life by connecting health insights with music. In collaboration with Spotify, the campaign introduces Play What Your Body Needs, turning biometric data like heart rate, sleep, and recovery into a personalized soundtrack. By visualizing the body’s rhythms as music, the campaign encourages users to listen to what their body is telling them, transforming wellness data into an experience that moves with them across digital, mobile, and out-of-home touchpoints.
A music-inspired interface designed to visualize the body’s signals as playable tracks, showing how the Oura Ring helps users tune into sleep, recovery, and readiness.
Mobile Execution — Play What Your Body Needs
OOH
A billboard visualizing the rhythm of the body through a heartbeat that transforms into a music soundwave,
reinforcing the idea that Oura and Spotify help users tune into what their body needs.
Art Direction: Melissa Maciel, Juan Osorio, Amar Vojnikovic Copywriting: Melissa Maciel, Juan Osorio Strategy: Jasmine Valverde, Olga R
